Custom Presentation Folders -The Essential Practice Marketing Tool

Most practices know that custom presentation folders provide patients with a convenient place to hold important information. That’s a good benefit, of course; but did you know that custom presentation folders can create a lasting image of you, your staff and your patients’ relationship with your practice? Image is at the core of solid practice marketing and nothing provides image building benefits like custom presentation folders. Here’s what you need to know about working with an expert like to print custom presentation folders that display the right image about your practice.


Custom Presentation Folders – Your Message On The Outside.
Creating your practice image is built on delivering a consistent message, a message that should be crystal clear on the outside of custom presentation folders. Your presentation folders message should include words and images that quickly and simply state who you are and how you help your patients. As an example, presentation folders for a pediatric practice might include a picture of a group of kids playing, and a quick message like, “Caring for Children, One Child At  A Time” on the front. The back of the presentation folders might include a statement of your practice philosophy and your practice name, address and important contact information.


Custom Presentation Folders – Patient Information on the Inside
The insides of your presentation folder should be printed, too. Your custom presentation folders should also have two pockets, both with slits, one for your business card and the other for an appointment card. Printing the pockets of your presentation folders adds little cost and will provide great benefits to you and your patients. One the left pocket of your presentation folders, around the area where an appointment card can be inserted, add your appointment policy and the contact information for appointment scheduling. In the left presentation folders pocket insert any custom information sheets for prescriptions, treatments and the like. On the right pocket of your presentation folders, around the area where your business card goes, add your quick message from the front of the presentation folders. In our example, this was “Caring for Children, One Child At  A Time”. In the right pocket of your presentation folders insert your practice philosophy statement and a brochure about your practice.

Custom Presentation Folders – Selecting the Right Style!
Custom presentation folders should be printed in full color on gloss stock and then aqueous coated. This will provide a contemporary look to your presentation folders and works perfectly for using pictures to build your image. As an alternative, foil and embossed custom presentation folders can also be powerful image builders.


Adding presentation folders to your marketing tool box will enhance your image and help keep your customers organized and perhaps on top of their treatments and appointments. The information above will help you create presentation folders that portray an accurate image of your practice. specializes in custom presentation folders and other practice building materials. With low minimum quantities, photo quality printing fast turnaround times and experienced customer service, you’ll be sure to get the custom presentation folders that reflect the quality and professionalism that you have built your practice upon.


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