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Hotels, tourist info centers, gas stations and souvenir shops have at least one thing in common – displays full of rack cards. Rack cards are a compelling marketing tool for many businesses; and for My1Stop.com rack card printing is a real specialty. Here are a few of the advantages that rack cards offer over brochures, postcards and business cards.
Rack cards can be the better brochure. The main advantages rack card printing has over brochure printing are the lower costs, easier portability, higher visibility and customer familiarity. Let me explain. When comparing “typical” costs, rack cards come in about 2 to 1 over brochures, primarily because rack cards are smaller than brochures. The smaller size also make rack card easier to carry around and to stuff into a car visor or door pocket. Rack cards are definitely more portable than a typical brochure. The displays you see in tourist areas are built for the standard rack card size – not for standard brochure sizes – this creates an opportunity for rack cards to be more visible than brochures in locations that have rack card displays. Finally, customers are used to seeing rack card and rack card displays; they are familiar with the whole rack card set up. In fact, many tourists seek out rack card.
Rack cards are the bigger postcard. Much like brochures, postcards just don’t work well in the rack card display system and a standard postcard offers less room for graphics and details than a typical rack card. There’s about 25% more space on a rack card – giving the marketer that much more room to include larger or more images and text.
Rack cards are an expanded business card. Rack cards have the advantage over almost any printed piece, because of the display racks. Business cards, too, just don’t have the display advantages that rack cards do. But, a good rack card design is really just an expansion of a good business card. In fact, a great rack card uses images and a bit more text to bring your business card – and your business to life.
If you’re considering rack card printing for your business, make sure that your goods or services have high, relevant value to the customers who will view your cards in every display rack where they will be seen. Rack cards have a lot of advantages over other marketing materials, when you target your message and your audience accordingly.
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