Well. This was a new one on me. And I Like it!
The realtor for a high-end community really wanted to "wow"
prospects who would be spending over a million bucks on new homes in
the community. Her idea? Add the prospects names and personal
information to the outside of the presentation folders that she had
designed for the community. She started with simple personalization,
like "Prepared Especially for the Johnson Family" printed on the cover
of her full color presentation folders. Now she's adding the kids names
if she knows them, pictures of the family if she can find them.
The results? Selling more homes than ever!
The trick? Read on . . .
The trick to personalizing full color presentation folders was two fold.
First Trick. Get good pricing from a vendor who can print 25 or 50
folders rather than 250 or 1000 - affordably. This low quantity
approach lets the realtor group 25 or so prospects into a single order
- with each folder in the order having different copy than the other
folder.
Second Trick. Fast turnaround. Like 5 days fast. This is critical
for the relator because she gets pretty short notice of interest in the
homes she represents.
She found it all, too. Full color presentation folder printing done
in 5 days or less with copy changes from folder to folder priced and
ordered online from www.my1stop.com .
Has anyone else tried using personalized presentation folder printing . . .