Is Your "Print-Brain" Up To The Line Screen Challenge?

I'll bet your "print-brain" will struggle with this question. It's coming right up. Just a reminder that you, too, can be a famous "Print-Brain" quiz blogger. Just add your question below. Here's the latest "print-brain" question. Got your full color printing thinking cap on? What line screen would you need to print your full color 2400 images in to utilize the dpi/lpi capabilities of the newest breed of digital full color printing devices? Betcha can't even come close to the right answer! Here's a hint - line screens are measured in lpi (lines per inch). Ready to give it a try . . . Pick the line screen would you need to print your full color-2400 dpi images from the choices below: a) 300 lpi line screen b) 1200 lpi line screen c) 900 lpi line screen The answer? Check out this link for the lpi to dpi conversion tool you need. http://dx.sheridan.com/advisor/line_screen.html. To lazy to click the link? The answer is B. But do you know why? Can you imagine the color output at that dpi? That's about 5 times the typical full color digital output!

Personalize A Full Color Presentation Folder?

Well. This was a new one on me. And I Like it! The realtor for a high-end community really wanted to "wow" prospects who would be spending over a million bucks on new homes in the community. Her idea? Add the prospects names and personal information to the outside of the presentation folders that she had designed for the community. She started with simple personalization, like "Prepared Especially for the Johnson Family" printed on the cover of her full color presentation folders. Now she's adding the kids names if she knows them, pictures of the family if she can find them. The results? Selling more homes than ever! The trick? Read on . . . The trick to personalizing full color presentation folders was two fold. First Trick. Get good pricing from a vendor who can print 25 or 50 folders rather than 250 or 1000 - affordably. This low quantity approach lets the realtor group 25 or so prospects into a single order - with each folder in the order having different copy than the other folder. Second Trick. Fast turnaround. Like 5 days fast. This is critical for the relator because she gets pretty short notice of interest in the homes she represents. She found it all, too. Full color presentation folder printing done in 5 days or less with copy changes from folder to folder priced and ordered online from www.my1stop.com . Has anyone else tried using personalized presentation folder printing . . .

Sep26

5 Marketing Ideas That Work For Small Business

Ready to grow your small business? It's all about marketing. For many small businesses, the best idea is to make one person the supreme and defacto marketing manager deluxe (even if it's only part time). This person funnels everyone’s' ideas and puts the best ones out there to work for the business. Here are a 5 tips to get your marketing manager deluxe started: 1. Get Some Design Help For Your Business Materials 2. Find High Quality Printing at Low Prices 3. Get Some Outside Advice On Small Business Marketing 4. Read John Jantsch's August 06' Blog Who Wears the Marketing Hat In Your Business?  The final, 5th tip? Most important. Stay the course and bend with the trail. Get a good but short marketing plan together and stick to it - but be willing to make changes based on results of your marketing efforts and changes in your market. What's your idea . . .?

Sep01