Luggage Tag Printing Basics At-A-Glance

Plastic luggage tags are a perfect, personalized promotional item that has a lot of staying power. Easy to design, hard to get rid of. Use the guidelines below to make luggage tags part of your next great promotion.

Luggage tag printing is simple and is based on your design and the features you need. Take advantage of all that digital printing offers by using full color graphics, logos, colored text and edge-to-edge printing in your design. Don't forget a backside design, too. The features are pretty straight forward for luggage tag printing. Simply decide how you want to attach your tags and then get the right punching, straps or clips to fasten down your tags.

Fresh Ideas

For a really good value, opt to do your luggage tag printing in full color on white background. This is the digital printing approach that frees you up to use high quality graphics like photos and logos or multiple color background designs with colored text floating on top. Full color printing can be as economical as printing colored text on plain old colored cards. The white cards used in full color printing tend to cost slightly less than colored cards. Since digital printing tends to cost slightly more than one color printing, the result is full color luggage tag printing at nearly one color pricing. Try designing your luggage tags cards in full color - you will be amazed at the look and pleased with the cost.


Most tags are done on 3 3/8” x 2 1/8” 30 mil cards. This size is often referred to as a CR 80 and is the same as traditional credit cards. The 3 3/8” x 2 1/8” card size provides a big canvas for your graphics and for personalization. This size also leaves plenty of room to hole-punch your luggage tags so a strap can be easily attached.

Other sizes for luggage tag printing are available. Custom shapes and sizes while more costly do create an impact and help bags stand out in the luggage carrousel crowd. A new smaller standard size 1 1/6" x 2 7/8" luggage tag is growing in popularity. This smaller size cuts costs and can double as a key chain or key fob. The small size does restrict design elements and can require using small "squinting" sized text.

What’s the right size? The best choice is probably the traditional 3 3/8" x 2 1/8". Your decision might depend on how well your personalization, graphics and hole-punch fit onto a given size. You budget, too, may influence your decision. We suggest that you create your design and ask us for a free, full size proof prior to allowing your luggage tag printing to begin.


The most economical and durable luggage tag material is white 30 mil plastic. This is the same thickness used in printing traditional credit cards. Lighter weight, 20 mil white tags are readily available and can cost less upfront. However, these lighter weight tags are not always the most economical choice. The thicker, 30 mil luggage tag material will stand up to handling abuse better than the thinner 20 mil tags. If you are considering a custom material, be sure to contact the My1Stop customer service team to get the most up to date choices in custom luggage tag materials. Keep in mind that custom luggage tag materials will cost more and will add turnaround time to your luggage tag printing project.


The options available for most luggage tag printing include, hole punching, a variety of straps, loops or clips and personalization. Though not commonly used in luggage tag printing, signature panels, barcodes and other options are available. Ask your My1Stop customer service team for details!

Hole punching for luggage tags is required if you want to attach a loop or strap to your luggage tags. Hole punching is typically done with a rectangle slot punch, center to the widest or narrowest edge of the card. Punching is typically done so that the punch is directly above or to the left of the personalization. My1Stop offers a variety of hole punch shapes and positions.

Through each slot or punch, runs a strap or loop. Aesthetics and budget will be your best guides for determining the best choice. Loops are typically made of a slightly elastic continuous loop of vinyl. Straps are open ended strips of leather, vinyl or other materials that are closed by a fastener or buckle of some sort. Typically, luggage tag loops are less costly than straps. Another fastening option is to use a clip. However, clips tend to pull off much easier than loops or straps. Consider clips only if you cannot have a hole punched in your luggage tags.

A luggage tag just isn't a luggage tag if it isn't personalized. Personalizing each luggage tag should be done with the largest possible letters or font size.