Insurance Card Printing Basics At-A-Glance

Insurance card printing has easy to find policy and contact information prominently displayed on a card with all of the right features that will result in cards that cut confusion for your staff and for your customers.  

Great plastic insurance card printing stems from a clean card design and having the right card features. How well you combine your artwork, material choices and card features will determine how easy your insurance cards will be for customers to use - and for you to manage. has the materials and the features you'll need, including popular card sizes, plastic materials in various sizes and thicknesses, magnetic stripes, signature panels, barcodes and numbering. The guidelines below will help you successfully start your gift card printing project with, the best source for quality, full-featured insurance card printing at a great value.  

The trend in insurance card printing is to digitally print full color graphics onto a white background. In the past, many insurance cards were printed in one or 2 ink colors on a colored plastic card. Using digital printing enables you to use high quality graphics including logos, photos and varying colors of text. While digital printing can cost slightly more than one or two color printing, the white cards can cost slightly less than colored cards. As a result, you can have full color insurance card printing at cost-conscious prices. The best designed insurance cards are now printed in full color on standard sized white cards.


For most insurance card printing applications, the standard 3 3/8" x 2 1/8" is probably the best choice. This is the same size as most traditional credit cards and is often referred to as a CR 80 card size. This size allows you to use large type to display important information like the policy number and plan ID, the policy holder's name and your contact information. This size also allows room for branding elements like your logo, your tag line or division and perhaps your web address as well. Perhaps the biggest advantage to card size is that it is what most of your policy holders are used to carrying and storing in purses, wallets and holders. If the standard insurance card printing size will not work for your needs, can quickly access custom sizes and shapes for you. As a reminder, the standard 3 3/8" x 2 1/8" size is the most economical choice. Get an instant online insurance card printing price.


White 30 mil plastic is the standard and the most economical choice of insurance card printing materials. This is the same size and thickness that traditional credit cards are printed on. Lighter weight 20 and 15 mil white cards are readily available. These lighter weight cards do offer appealing prices - at first glance. Note that lighter weight cards tend to require more frequent replacement, as they do not wear as well as the thicker cards and they are more easily misplaced. As a result, over time, lower replacement costs tend to make the thicker cards a better value. Custom thickness can be order as well by your customer service team. Please keep in mind that custom materials are more expensive than our standard white 30 mil plastic cards.


A magnetic stripe and a signature panel might be the most important features of your insurance cards.  The signature panel is included in most insurance card printing designs. The signature panel is typically on the back of the card and is used to provide proof that the insurance card belongs to the card holder. The magnetic stripe (or mag stripe) can be encoded with unique information about the policy holder, their beneficiaries and their coverage with you. However, the information stored on the mag stripe is only useful if the service provider has the ability to read you mag stripe.

If you're not sure which features you need, the guide below should be of some assistance:

Insurance Card Printing Options Questions:
Do you need to store data on the card? If so, can the service or care providers in your network read the mag stripe?
Do you require service providers to verify who the card holder is?
Do your insurance cards require a barcode for tracking or distribution purposes?
How frequently will the card be used - or re-issued?

As an example, will your insurance cards be used or re-issued frequently - do require service providers to authenticate the card holder? If so, consider using a thinner card weight with a signature panel on the back of the card. This approach will probably cut your overall card re-issue costs and will give service providers a signature on the card that can be verified to other ID carried by the person presenting the card.