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Home   »   Custom Labels   »   Full Color Labels   »   Custom Labels Basics

Label Printing Basics - at a Glance

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Custom Labels - Your Online Custom Labels Superstore – Featuring...


The Widest Range Of Label Products
Look to us for every type of custom labels project with the most useful label options. Learn more about our custom label products and the label printing options we offer by clicking on any product link to the left.

Materials For Every Application
With choices for more than 60 different custom labels printing materials, you can be certain that your order will work perfectly with your labeling application. Our face stock materials include various thicknesses and colors of: paper stocks, vinyls, polyesters, polypropylene, Lexan®, PVC, foils and many more materials for custom labels.


Custom Labels - Materials

Functional and custom labels are the outcome of the perfect blend of face stock and adhesive materials. Each product has an instant custom labels quoter that presents choices of material combinations that are best suited for that product. Should you need unique face stock and adhesive combinations not shown in the custom labels quoters, please let customer service know. We will create the perfect blend of materials for your unique custom labels application.


Adhesives That Work The Way You Need Them To
Choose from dozens of standard and specialty label printing adhesives for almost any label application. From removable to static cling to permanent adhesive for ultra-cold conditions, we have the custom labels adhesive you need.

Printing Colors Choices For Any Design
We offer custom labels in complex photo quality digital color, simple one color and everything in-between. We use the highest possible printing methods for each custom labels printing color you select.

Artwork Printed From The Most Popular File Types
Our list of acceptable custom labels artwork files is huge. Click here to see details about artwork requirements and proof policies for custom labels.

 

Custom Labels - Standard Label Shapes

Label Shapes

Custom shapes can be done as well - click here.

 

Custom Labels - Laminates and Varnishes

STANDARD LAMINATE AND UV VARNISH are offered in your choice of finishes for select custom labels including: Bottle Labels, Full Color Labels and Packaging Labels, Prime Labels and Product Labels. Laminating and UV varnish provide excellent protection for custom labels from moisture, abrasion and UV exposure.

 

LAMINATE FINISHES

 

Hi-Gloss Finish This is a thin protective film applied over the custom labels printing. The protective film provides a gloss or shiny appearance. This laminate is available for most types of face stocks.

 

Outdoor Gloss Finish This is the best laminate pick for custom labels that will be exposed to direct sunlight. The thin fade-resistant UV-protective film is applied over the custom labels printing to protect custom labels from fading. Also consider UV varnishes for fade resistance due to prolonged exposure to direct sunlight. The gloss finish creates a shiny effect. This laminate is available for many face stocks but is not available for paper face stocks.

 

Matte Finish Matte finish has the same protective characteristics as hi-gloss finish for your custom labels. The finish itself provides a crystal clear – but not glossy – smooth finish. This custom labels laminate is available for most types of face stocks.

 

UV VARNISH FINISHES


Hi-Gloss UV Varnish Finish This UV varnish is used for four color process custom labels such as prime labels, labels utilizing photos and complex graphics such as certain product labels. UV coating provides a satin-gloss finish to custom labels. This varnish is available for most types of outdoor face stocks.

 

Matte UV Varnish Finish Matte finish varnish offers the same hi-gloss protection, but with less shine or sheen. This varnish is available for most types of outdoor face stocks.

 

Clear Overlaminates:  (not available on Lexan® substrate material).
Overlaminate is applied after printing to most substrates used for custom labels. Our overlaminates are offered in a variety of finishes and thicknesses and provide the most protection and durability for custom labels. The LexValu™ overlamination process can be used on printed Polyester or Vinyl as an alternative to subsurface printed Lexan® for creating nameplates or control panels. We offer the following overlaminate choices:

1 mil Gloss Polyester 2 mil Gloss Polyester 1 mil Matte Polyester
1 mil Tedlar UV Guard 8 mil Convex Vinyl LexValu®  5 mil velvet
8 mil Velvet Polypropylene Clear Application Tape (requires 0.5" or Cut)

 

LAMINATE FINISHES

 

When LEXAN® is your custom labels substrate, a special 3M adhesive can be applied to the Lexan® to create peel and stick control panels and nameplates. For custom labels being applied to smooth surfaces, choose the 2 mil option. For rough to very rough surfaces, we suggest the 5mil option. The thickness (2mil or 5mil) of the adhesive does not improve bonding strength to most surfaces. The thickness is selected based on the roughness or texture of the surface your custom labels will be applied to. Thicker (5mil) adhesive simply gets into the grooves better on rough surfaces – it will not stick better than 2mil to smoother application surfaces. When choosing Lexan® as your substrate material, please indicate your adhesive choice below:

  1. None
  2. 2 mil - for generally smooth surfaces (3M #467MP)
  3. 5 mil - for very rough surfaces (3M #468MP)
  4. 2 mil LSE - for adhering to Low Surface Energy plastics

LABEL UNWIND DIRECTION
This determines the orientation of the label as it comes off the roll.

Roll Unwind Direction

 

Between Label Spacing:
Our standard custom labels rolls are 15" with a 1/10" gap between each label. The gap between each label can be set to 1/2" to facilitate cutting the liner and label into individual custom labels. While magnetic materials Lexan®, and PVC are always cut into individual pieces, you have the option in our custom labels quoter to choose to have us cut your custom labels into individual pieces for you.

 

0.1" (1/10") gap 0.5" (1/2") gap Cut into individual pieces

 

VARIABLE DATA

Adding serial numbering, barcodes and merging database files for custom labels is considered “variable data printing”. Variable data printing enables your custom labels to be printed with a different serial number, barcode and data from a file. More than one number, barcode or data file can be included on each of your custom labels.

  • 1. SERIAL NUMBERING Done with or without barcoding
  • 2. DATA BASE MERGE Personalization from a data file or non sequential numbering (with or without barcoding)

 

CUSTOM LABELS PRINTING COLOR

 

Digital Printing Color For Short Run Custom Labels

The colors below are offered for digital short run label printing.

 

If the color you need is not shown, please contact us.

 

Name
PMS / Transparency
Name
PMS / Transparency
Name
PMS / Transparency
Name
PMS / Transparency
Black:
6C / T1
Intense Red:
185 / T3
Forest Green:
3308 / T2
Burgundy:
209 / T3
White:
n/a / T1
Fireball Red:
485 / T3
Aqua:
3258 / T2
Brown:
476 / T3
Process Cyan:
C / T4
Warm Orange:
172 / T3
Teal:
321 / T4
Earth Brown:
160 / T4
Process Magenta:
M / T4
Orange:
166 / T4
Sky Blue:
2995 / T2
Tan:
7405 / T2
Process Yellow:
Y / T3
Safety Orange:
152 / T3
Process/Lagoon Blue:
2965 / T3
Beige:
4685 / T2
Process Black:
K / T1
Tsp Bright Orange:
165 / T4
Dark Navy:
2965 / T3
Champagne Gold:
8005 / T3
Dark Gray:
425 / T2
Mango:
1375 / T2
Navy:
534 / T4
Copper:
876 / T3
Gray:
422 / T2
Deep Yellow:
7409 / T4
Intense Blue:
2945 / T3
Gold:
871 / T3
Light Gray:
420 / T2
Tsp Yellow:
130- / T4
Tsp Blue:
2935 / T4
Silver:
877 / T3
Pink:
211 / T2
Yellow:
7405 / T3
Cobalt Blue:
288 / T2
Bright Gold:
871- / T2
Fuchsia:
676 / T3
Light Yellow:
604 / T3
Tsp Dark Blue:
281 / T4
Bright Silver:
877- / T2
Flat Red:
1807 / T3
Lime Green:
375 / T4
Reflex Blue:
RefBlu / T3
Gold Foil:
n/a / T0
Deep Red:
187 / T3
Apple Green:
369 / T3
Royal Blue:
2728 / T4
Silver Foil:
n/a / T0
Tomato Red:
1797 / T3
Irish Green:
348- / T2
Purple:
268 / T2
Red Foil:
T0
Tsp Tomato Red:
1797 / T4
Tsp Green:
334 / T4
Violet Purple:
Violet / T3
Blue Foil:
T0
Scarlet Red:
186 / T3
Green:
3415 / T2
Tsp Dark Purple:
2622 / T4
Tsp Red:
200 / T3
Dark Green:
3425 / T3
Lavender:
2577 / T2

 

Start Your Digital Short Run Custom Labels!

Just click this Instant Quote link to get started!

 


 

Roll Labels and Fanfold Printing Colors For Custom Labels

Choose from standard and non-standard ink colors for your custom roll labels. You can also opt to provide specific PMS colors. Standard colors cost less than non-standard or PMS printing colors for custom labels.

 

Standard Ink Colors For Roll Labels and Fanfold Labels

These are our standard presize roll and fanfold printing colors: black, white (film only), reflex blue, process blue, 300 blue, 201 maroon, rubine, rhodamine, 185 red, warm red, pantone green, 347 green, pantone yellow, 165 orange, 470 brown, 464 brown, 429 gray, 424 gray, pantone purple, violet. See color chart below.

 

Non standard Ink Colors For Roll Labels and Fanfold Labels

Choose any combination, using up to four PMS colors specified below. There is an extra charge for each additional non standard ink color you use. For CMYK, full color labels on roll, click here.

 

Black Rhodamine 464 Brown
White (clear film only) Pantone Purple 429 Gray
Reflex Blue 185 Red 424 Gray
Process Blue Warm Red Pantone Yellow
300 Blue Pantone Green 165 Orange
201 Maroon 347 Green 470 Brown
Rubine Pantone Violet  

 

Start Your Roll and Fanfold Label Order!

Just click this Instant Quote link to get started!

 


 

Process Color Label Printing

Custom labels printed with Cyan, Magenta, Yellow and Black are process color labels. See information below.

 

Adding Additional Spot (PMS) or Foil Colors To Process Color Labels.

Adding one additional spot (PMS) color OR one additional foil color to your process color custom labels can be done for a slight additional charge.

Process Cyan Gold Foil
Process Magenta Silver Foil
Process Yellow
Process Black

* Not all browsers and monitors display the same colors in the same hue, saturation and shade. Crazy but true. That’s why we offer the web safe approximations you see above.

 

Start Your Process Color Label Order!

Just click this Instant Quote link to get started!

 


 

About Proofs For Custom Labels

 

We advise you to opt for a custom labels proof. If you do, we will email you your proof for approval.

 

3 Proof Types Available

PDF - FREE of charge, we will convert your artwork files to a Press Ready PDF proof that is sent within 3 business days of receiving usable art for visual approval.

FAST TRACK (Waive Proof) - FREE of charge, we will take your PRESS READY artwork file and print as is with no changes. Fast Track productions time begins upon receiving usable art.

Hard Copy - $75.00 FEE, we will print a color matched paper proof before it goes to PRESS and OVERNIGHT the proof to you. Hard Copy is sent Next Day Air within 3 business days of receiving usable art.

 

If we have any concerns or questions about your custom labels artwork, we may provide a proof prior to printing your order. It’s our goal to provide you with the best custom labels experience anywhere!

 

PLEASE NOTE THE FOLLOWING...

If you SELECT the “No Proof” option, you will not be able to change your order in any way and your artwork and order details will be sent to our printing department immediately. You will be billed the full amount of your order should you opt to cancel your “No Proof” order. With the “No Proof” option, you are responsible for artwork related errors in the printing of your custom labels.

 

 

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